Monday, February 16, 2009

Scientific Avertising

For all those interested in copywriting and want to learn more, here's the link to Scientific Advertising by by Claude C. Hopkins. Found this on Michel Fortin's site. Thanks to him!

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times." - that's what David Ogilvy had said about Scientific Advertising. Me reading it now.

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